Contents
- Fitness club attendance statistics by US facility type
- Fitness club attendance statistics: monthly visits per visitor
- Fitness club attendance statistics: US gym-member monthly visit patterns
- Fitness club attendance: seasonal patterns in US facility attendance
- Fitness club attendance statistics: member visit frequency and non-attendance
- Sources
Fitness club attendance statistics by US facility type
US commercial fitness facilities averaged 184,043 visits per location in 2025. That overall measure sits alongside substantial differences among facility categories: luxury locations averaged 606,153 visits, high-volume, low-price (HVLP) gyms 367,747, mid-priced facilities 149,077, and boutique facilities 43,348. These are average annual visits per location, so they describe facility traffic rather than the number of distinct people attending or the average number of visits by an individual member. Source: HFA, “Record Visitation in 2025 Caps Another Strong Year for the US Fitness Industry”
| US facility category | Average visits per location, 2025 | Change in visits per location, 2025 vs. 2024 |
|---|---|---|
| Total industry | 184,043 | +4.2% |
| HVLP | 367,747 | +4.5% |
| Mid-priced | 149,077 | +2.8% |
| Luxury | 606,153 | -2.0% |
| Boutique | 43,348 | +1.8% |
The year-over-year figures show that visits per location rose in 4 of the 5 reported categories. Total-industry visitation per location increased 4.2% in 2025; HVLP recorded a 4.5% increase, mid-priced facilities 2.8%, and boutique facilities 1.8%. Luxury facilities were the exception, with visits per location down 2.0%. These category-level changes describe traffic at locations; they do not establish why attendance changed or indicate that every facility within a category followed the average. Source: HFA, “Record Visitation in 2025 Caps Another Strong Year for the US Fitness Industry”
The HFA FIT Tracker figures are based on anonymized foot-traffic data from nearly 11,000 US fitness facilities. The facility averages are useful for comparing reported traffic across the stated categories, but they should not be read as membership counts, attendance rates, or visits by a typical individual. In particular, a location average does not reveal the spread among locations or how many people produced the recorded visits. Source: HFA, “Record Visitation in 2025 Caps Another Strong Year for the US Fitness Industry”
Fitness club attendance statistics: monthly visits per visitor
A second HFA measure puts visitation in per-person terms: average visits per visitor per month. In 2025, the total-industry figure was 3.8. HVLP and mid-priced visitors each averaged 3.9 monthly visits, while luxury visitors averaged 5.1 and boutique visitors 2.5. This measure differs from annual visits per location: it gives an average monthly frequency for visitors, not total traffic at a facility. Source: HFA, “Record Visitation in 2025 Caps Another Strong Year for the US Fitness Industry”
| US facility category | Visits per visitor per month, 2025 | Change, 2025 vs. 2024 |
|---|---|---|
| Total industry | 3.8 | +1.1% |
| HVLP | 3.9 | +1.3% |
| Mid-priced | 3.9 | +0.5% |
| Luxury | 5.1 | +2.5% |
| Boutique | 2.5 | +0.2% |
Monthly visits per visitor increased year over year in every reported category, though the size of the change varied. Luxury rose 2.5%, HVLP 1.3%, the total industry 1.1%, mid-priced facilities 0.5%, and boutique facilities 0.2%. The figures pair a 2025 frequency average with its reported annual change; they do not tell us whether the change came from existing visitors attending more often, a change in who visited, or other factors. Source: HFA, “Record Visitation in 2025 Caps Another Strong Year for the US Fitness Industry”
The category comparison also cautions against treating the largest location-traffic averages as proof of the highest individual attendance frequency. For example, luxury facilities led the listed 2025 categories in both visits per location and visits per visitor per month, while boutique facilities had the lowest average in each measure. Yet the measures have different denominators and answer different questions. Neither can be substituted for the other. Source: HFA, “Record Visitation in 2025 Caps Another Strong Year for the US Fitness Industry”
Fitness club attendance statistics: US gym-member monthly visit patterns
GymMaster’s survey table reports average monthly visits per US gym member by month. Its series gives 4.17 visits in June 2022, 3.96 in July 2022, and 4.2 in August 2022. These values are member-level monthly averages from GymMaster’s survey data. The article does not describe the underlying sample in detail, so the series should not be treated as an official national estimate. Source: GymMaster, “Gym Trends Survey in the US & NZ”
| Month | Average monthly visits per US gym member |
|---|---|
| June 2022 | 4.17 |
| July 2022 | 3.96 |
| August 2022 | 4.2 |
Source for all table values: GymMaster, “Gym Trends Survey in the US & NZ”
The available values illustrate why the measure should be described month by month: the average was 4.17 in June, 3.96 in July, and 4.2 in August 2022. Those three observations do not establish a broader seasonal trend. They also cannot be directly compared with HFA’s 2025 visits-per-visitor measure as if the definitions and samples were identical. GymMaster labels its denominator as US gym members, while the HFA table describes visitors. Source: GymMaster, “Gym Trends Survey in the US & NZ”; Source: HFA, “Record Visitation in 2025 Caps Another Strong Year for the US Fitness Industry”
Fitness club attendance: seasonal patterns in US facility attendance
GymMaster’s monthly series for 2023 shows the highest reported averages at the start of the year among the included months: 4.77 visits per member in January and 4.77 in February. The average was 4.68 in March, 4.43 in April, and 4.37 in May. It then registered 4.38 in June, 4.2 in July, and 4.22 in August, followed by 4.06 in September, 4.1 in October, 4.13 in November, and 3.98 in December. Source: GymMaster, “Gym Trends Survey in the US & NZ”
Read as a sequence, the January and February averages were followed by lower monthly figures through May, with a small increase in June. July and August were slightly lower than June, and September marked a further decline. The last 3 listed months moved from 4.06 in September to 4.1 in October and 4.13 in November, before December’s 3.98. This is a description of the reported monthly values, not evidence that a particular season or event caused the changes. Source: GymMaster, “Gym Trends Survey in the US & NZ”
In 2024, the included months show 4.74 visits per member in January, 4.8 in February, 4.58 in March, 4.63 in April, and 4.36 in May. February was the highest of these 5 monthly figures, and May the lowest. The available series stops at May, so it does not support a full-year description for 2024 or a comparison of later months with 2023. Source: GymMaster, “Gym Trends Survey in the US & NZ”
The month-specific averages also show that similar calendar months can have different reported values across the available years: January was 4.77 in 2023 and 4.74 in 2024; February was 4.77 in 2023 and 4.8 in 2024; March was 4.68 in 2023 and 4.58 in 2024; April was 4.43 in 2023 and 4.63 in 2024; and May was 4.37 in 2023 and 4.36 in 2024. These are direct readings from the monthly series, not a controlled comparison. The source does not provide enough sample detail here to attribute the differences to any particular factor. Source: GymMaster, “Gym Trends Survey in the US & NZ”
GymMaster’s longer monthly table has more observations, but the checked figures used here retain only the months listed above. They should be read within their stated scope: average monthly visits per US gym member in GymMaster’s survey data. The measure is not facility foot traffic, and it is not the share of members who attended. These distinctions matter when reading monthly patterns alongside other attendance statistics. Source: GymMaster, “Gym Trends Survey in the US & NZ”
Fitness club attendance statistics: member visit frequency and non-attendance
HFA’s consumer research reports that the share of US fitness-facility members who held a membership but never visited a facility during 2025 was 4.6%. This is an annual non-attendance measure: it identifies members with no facility visit over the year, rather than those who visited infrequently. It therefore complements average visit measures without using the same definition. Source: HFA, “The US Fitness Industry Enters a New Stage of Maturation, According to New HFA Research”
For members overall, HFA reports average visit frequency of 81 days per year in 2025 and 109 days in 2019. These are annual counts of visit days as stated by the source. They do not translate directly into the HFA FIT Tracker’s monthly visits per visitor, or GymMaster’s average monthly visits per member: the reports describe different measures, sources, and periods. Source: HFA, “The US Fitness Industry Enters a New Stage of Maturation, According to New HFA Research”
Taken together, the HFA consumer figures distinguish two aspects of attendance: whether a member visited at all during the year, and the average number of days members visited. In 2025, 4.6% held a membership without visiting a facility, while average member visit frequency was 81 days per year; the comparable average cited for 2019 was 109 days. The supplied figures do not establish the reasons behind the difference between 2019 and 2025. Source: HFA, “The US Fitness Industry Enters a New Stage of Maturation, According to New HFA Research”
These attendance indicators are best read according to their own populations and time windows. A facility’s yearly traffic total, monthly visits per visitor, monthly averages per gym member, annual visit days, and the share of members with no visits each capture something different. Keeping those definitions intact allows the reported patterns to be compared carefully without implying that one statistic can stand in for all the others.
Sources
- UK Health and Fitness Market Report 2026 reveals visits to health and fitness clubs up 10% and 18% of the population now members
- Record Visitation in 2025 Caps Another Strong Year for the US Fitness Industry
- Gym Trends Survey in the US & NZ
- The US Fitness Industry Enters a New Stage of Maturation, According to New HFA Research